Martin W. Bauer studied psychology and history at the University of Bern (Switzerland) and hold a PhD from the University of London. After a post-doctorate at the Science Museum in London, he joined the LSE’s Institute of Social Psychology. His research is on social representations, scientific literacy and public attitudes to science and technology. Book publications include ‘Resistance to new Technology’ (Cambridge University Press, 1995); ‘Biotechnology – the making of a global controversy’ (Cambridge University Press, 2002; with G Gaskell).